These are clever:
Zeno and BETCHA CAN’T EAT JUST ONE – Lays, 1981
Existentialism and IT IS. ARE YOU? – The Independent, 1987
Ayn Rand and HAVE IT YOUR WAY – Burger King, 1973
Rene Descartes and I THINK, THEREFORE IBM – IBM, 1988
Tertullian and IMPOSSIBLE IS NOTHING – Adidas, 2004
Plato and IT’S THE REAL THING – Coca Cola, 1970
William James and JUST DO IT – Nike, 1988
Simone de Beauvoir and DOES SHE … OR DOESN’T SHE? – Clairol, 1964
Hedonism and MMM MMM GOOD – Campbell’s Soup, 1930s
Aristotle and THE BEST A MAN CAN GET – Gillette Razors, 1989
Protestant Work Ethic and WE TRY HARDER – Avis, 1962
Nietzsche and BE ALL YOU CAN BE – The US Army, 1981
G.E. Moore and DOES EXACTLY WHAT IT SAYS ON THE TIN – Ronseal, 1994
Peter Singer and NO CHILD BORN TO DIE – Save The Children, 2011 [Sarcasm alert]
Capitalism and GET MORE – T-Mobile, 2005
Monasticism and HELLO BOYS – Wonderbra, 1995
Carol Gilligan and REACH OUT AND TOUCH SOMEONE – AT&T, 1979
Revolutionary Marxism and SNAP! CRACKLE! POP! – Kellogg’s Rice Krispies, 1932
Francis Bacon and THE APPLIANCE OF SCIENCE – Zanussi, 1981
Idealism and “It’s everywhere you want to be” — Visa
The Renaissance Man and THE BEST A MAN CAN GET – Gillette Razors, 1989
Kantian ethics and “We want to help you do things right!” — Stanley
Schopenhauer and THE LAST PLACE YOU WANT TO GO – Dixons, 2009
Heraclitus and YOUR FLEXIBLE FRIEND – Access Credit Card, 1978
(Source: The 100 Best Advertising Taglines Ever.)
Also:
Atomism and “Think small” – Volkswagen
Objectivism and “Because You’re Worth It” — L’Oréal
Dogmatism and “Raise your hand if you’re Sure” — Sure (Wells, Rich, Greene)
Kierkegaard and the tagline for the movie The Fly (1986): “Be afraid. Be very afraid.” Kierkegaard: “The whole of existence frightens me; from the smallest fly to the mystery of the incarnation everything is unintelligible to me, most of all myself; the whole of existence is poisoned in my sight, particularly myself.” Journal entry)